Thanksgiving Special: The Untold Origin Story of Allata

In this special Thanksgiving episode, Host Matt Rosen sits down for a rare solo conversation to share the full origin story of Allata — the pivotal moments, the early supporters, the tough lessons, and the grit it took to build a company from his garage into a national consulting firm.

Matt opens up about the mentors who shaped him, the season of self-doubt, the leap into entrepreneurship, and the unexpected people who pushed him forward—sometimes intentionally, sometimes by accident. From his early years at Pariveda to navigating a difficult leadership environment, to naming the company in his backyard with his wife, this episode traces the real, unvarnished journey behind the Allata you know today.

You’ll hear:

How two founders, Bruce and John, sparked Matt’s passion for people-first leadership

Why timing mattered—and how his wife Stephanie helped build a life that made entrepreneurship possible

The hard quarter that revealed a leader’s true colors and ultimately pushed Matt to strike out on his own

The moment Allata got its name (hint: bamboo + a backyard conversation)

The first clients who took a chance and the early team members who shaped the culture

How the company survived 2020 and why Allata’s core mantra still anchors everything:
Family First. Clients Are King. Take Great Care of Your People.

A heartfelt message of thanks to his team, clients, partners, mentors, and family

This honest, gratitude-filled episode is part reflection, part masterclass in leadership, and part reminder that no entrepreneurial journey is ever walked alone.

If you’re a founder, a leader, or simply someone who believes in building something meaningful—this is a must-watch.

Happy Thanksgiving from The Grit Mindset. Stay gritty out there.