Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Turning Social Media Comments into Customers: The Future of Grocery Foot Traffic with Oskar Wahlbäck & George Goodwin
Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers
Manage episode 507128983 series 3507866
Content provided by George Goodwin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Goodwin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Local grocers don’t need another “awareness-only” social tactic—they need sales. On this episode of GroceryPulse, host George Goodwin (4th-gen grocer & founder of Innovar Marketing) sits down with Oskar Wahlbäck, founder & CEO of Commentsell, to explore how European-style “reserve in comments” deals are transforming social media into a true sales channel.
Already powering 250+ stores in Sweden and Denmark—with 85,000+ campaigns and $170M in retailer revenue—Commentsell automates bookable discounts so that every Facebook/Instagram post can turn into guaranteed store traffic. Early U.S. pilots show 20–30% revenue lifts, proving this isn’t just a trend—it’s a powerful way for independents and small chains to compete.
You’ll hear:
How “comment-to-reserve” campaigns create viral loops and measurable sales.
Real examples, from strawberry surpluses to $60K+ energy drink drops.
Why automation (not just marketing) solves the biggest pain for retailers.
What U.S. grocers can learn from European retail culture.
📈 Key takeaway: Every comment can become a customer—and every social post a sales channel.
.00:00 Introduction to CometSelf and Swedish Innovations
03:01 The Birth of CometSelf: Oskar's Journey
06:01 Understanding Bookable Discounts and Their Impact
09:02 Driving Engagement Through Bookable Campaigns
12:10 Success Stories: Real-World Impact of CometSelf
15:00 Cost Efficiency and Marketing Strategies for Retailers
18:06 Automation and Efficiency in Grocery Marketing
20:58 The Importance of Customer Interaction and Personalization
23:52 Leveraging Social Media Algorithms for Retail Success
27:01 Future of Grocery Marketing: Trends and Innovations
30:54 Cultural Insights: Happiness in Sweden
34:45 Innovation and Education: The Swedish Approach
37:39 Grocery Retail: Comparing Sweden and the US
41:46 Expanding into the US Market
50:34 Sustainability and Waste Reduction in Retail
57:50 Innovative Sales Strategies in Grocery
59:53 Regional Differences in Grocery Experiences
01:03:06 The Power of Pre-Selling and Promotions
01:05:58 Exploring Other Retail Opportunities
01:08:58 Engagement and Trends in Social Media for Grocers
01:12:00 Cultural Insights and Personal Reflections
Key Takeaways (with helpful links)
Bookable discounts turn engagement into guaranteed foot traffic.
→ Demo & case studies: https://commentsell.comOperational ease is the unlock. Automation beats after-hours comment wrangling.
Start with perishable and vendor-backed deals. Build momentum, then scale daily.
Measure comments → reservations → pickups → basket lift. Treat it like a sales pipeline, not “just social.”
🎧 Listen to GroceryPulse
🤝 Connect with the Guests
🌐 Book a Demo with Commentsell → commentsell.com
- 🌐 Explore Innovar Marketing Agency → innovaragency.com
25 episodes
