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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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If you’re avoiding thought leadership because you “don’t know what to say”, this episode is your turning point.
In Episode 227, Melisa dismantles the most common blocker independent consultants face when it comes to publishing thought leadership: not knowing what to share, or fearing they’ll just add noise.
She introduces a powerful mindset shift and practical system to consistently generate valuable, original content straight from your day-to-day consulting work.
This isn’t about carving out time you don’t have. It’s about extracting insight from conversations and deliverables you’re already doing, so you create dual value: for your clients and your business.
You’ll walk away with a method to build a sustainable thought leadership engine, one that strengthens your positioning, generates leads, and builds your reputation as a go-to expert.
Timestamps for Key Moments:
[05:12] What’s really behind “thought leadership block” and how to move through it.
[10:28] Why consultants avoid content creation and how to stop overthinking what to say.
[17:40] The ‘Circular Value Model’, a framework for turning your everyday client work into thought leadership.
[30:18] How to capture and productize your hidden IP using a two-column strategy.
[35:26] 5 steps to operationalize your thought leadership engine without needing extra hours in your week.
Tune in to Episode 227 to simplify your thought leadership process and make it a strategic asset in your consulting business.
Related Resources
- Full Show Notes: https://shownotes.melisaliberman.com/episode-227/
- Take The Consultant's Business Health Assessment https://assessments.melisaliberman.com/consulting-health-assessment
- Related Podcast Episode: Episode 148 – Overcoming A Thought Leadership Block, https://shownotes.melisaliberman.com/episode-148/
- Work with Melisa: Apply for a Coaching Exploratory call at https://www.consultmelisa.com
Want More?
- Get Melisa’s Book: https://www.melisaliberman.com/book
- Visit with Melisa’s Website: www.melisaliberman.com
- Follow on LinkedIn: linkedin.com/in/melisa-liberman
- Get Notified When Melisa’s Products Launch: https://www.melisaliberman.com/growth-atlas-products
Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.
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