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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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We broke the news: Temu hit the brakes – hard. In this episode, Mike and Chris dig into
- Why Temu suddenly killed all ads in the US, and what happened next
- Signs that Temu's ad spend shifted to Europe
- OpenAI’s move into ecommerce, joining Amazon, Perplexity, and Microsoft in the AI shopping race
- Does Google’s silence might signal hesitation or confidence?
- A debate: how profit vs growth is now the defining tension in retail strategy
This one’s all about who’s advancing, who’s retreating, and who’s holding the line in a market full of shakeups.
Chapters
1. Welcome and Introduction (00:00:00)
2. Temu Shutting Down US Google Ads (00:01:45)
3. App Rank Impact and Budget Shifts (00:09:05)
4. OpenAI's New Shopping Feature (00:14:05)
5. Monetization Strategies for AI Search (00:21:27)
6. Profit Optimization Debate (00:24:25)
7. Episode Wrap-Up (00:34:50)
69 episodes
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