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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and the agency in-house relationship.
Join Mike and learn more about the paid marketing in the UK .
- The big picture - 4:15
- PMax in the UK - 13:20
- Microsoft and AI content - 28:00
- In House vs Agency - 34:25
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
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