2025 State Of PMax Report, Plus: Zuckerberg Shrugs Ads, Amazon Shares Its Ad Stack Growing Ecommerce

Digital ads in 2025 are anything but boring. In this episode, Mike and Chris unpack:

Mark Zuckerberg’s eyebrow-raising claim that ads aren’t important (despite 98% of Meta’s revenue coming from ads)
Amazon’s move to sell its ad tech to other retailers—friend or Trojan horse?

Plus details from our comprehensive new PMax research:

How Google’s Performance Max is finally shedding its “black box” label, with fresh data from 500+ accounts
Why your PMax campaigns need 30–60 conversions a month, no matter what Google says
Why campaign segmentation should follow business logic, not default categories

Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A

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2025 State of PMax Report, plus: Zuckerberg shrugs ads, Amazon shares its ad stack

Chapters

1. Episode Introduction & Goals (00:00:00)

2. Zuckerberg's Controversial Ad Comments (00:05:33)

3. State of PMAX Report Overview (00:15:27)

4. PMAX Features & Transparency Evolution (00:24:43)

5. Campaign Structure & Granularity Issues (00:26:37)

6. Amazon Selling Ad Tech to Retailers (00:33:28)

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