Marketing Growth, Experimentation, And Modeling With Mike Taylor Growing Ecommerce – The Retail Growth podcast

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Marketing growth, experimentation, and modeling with Mike Taylor

Growing Ecommerce – The Retail Growth Podcast

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Welcome to Episode 29. of Growing ecommerce. Today, Mike is joined by Mike Taylor, co-founder of Vex Power (vexpower.com) which offers courses for marketers who want to improve their technical skills. He also offers consultancy, growth and experimentation and he's a popular instructor on LinkedIn learning. Microsoft Excel for marketers and memetics (Marketingmemetics.com) are one of his big hits over there. They discuss Mike's stance on testing. When is it a waste of time? When isn't it? And his critiques of personalization. This time, you get walked through marketing, mix modeling, generative AI, and a broader definition of memes.

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/

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75 episodes

#Business #Marketing #Smarter Ecommerce #Digitalgrowth #Digitaltransformation #Futureofmarketing #DigitalMarketer #Ecommercegrowth #Futureofretail #Marketingautomation #Ppcautomation #Googleshopping #Googlepartner #Pricingengine #Seaautomation

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