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Chapters

1. Google Email Leak Explained: What’s coming next to Google Ads? (00:00:00)

2. A bombshell Google email (00:00:10)

3. The "PMAXification" thesis refresher (00:00:46)

4. Leaked email: Google's old vs. new strategy (00:02:49)

5. The cast of characters: What is the PowerPack? (00:07:19)

6. Performance Max: Is it really "full-funnel"? (00:08:08)

7. Demand Gen: The mid-funnel solution (00:11:51)

8. AI Max: The newest and most aggressive campaign type (00:15:47)

9. The reality: Why the PowerPack is more conflicted than it seems (00:20:17)

10. The overlap: DSA, PMAX, and AI Max (00:24:16)

75 episodes