Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Chapters
1. Google Email Leak Explained: What’s coming next to Google Ads? (00:00:00)
2. A bombshell Google email (00:00:10)
3. The "PMAXification" thesis refresher (00:00:46)
4. Leaked email: Google's old vs. new strategy (00:02:49)
5. The cast of characters: What is the PowerPack? (00:07:19)
6. Performance Max: Is it really "full-funnel"? (00:08:08)
7. Demand Gen: The mid-funnel solution (00:11:51)
8. AI Max: The newest and most aggressive campaign type (00:15:47)
9. The reality: Why the PowerPack is more conflicted than it seems (00:20:17)
10. The overlap: DSA, PMAX, and AI Max (00:24:16)
75 episodes