How To Measure Ecommerce Growth With Alex Greifeld? Growing Ecommerce – The Retail Growth podcast

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How to measure ecommerce growth with Alex Greifeld?

Growing Ecommerce – The Retail Growth Podcast

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Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.

We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.

Listen to the new Growing Ecommerce episode and learn more about:

Product, forgotten P of marketing - 02:39
Customer Retention Vs Acquisition - 04:19
ROAS vs MER? -17:13
CLV vs first-order profit? -26:51
What's next for ecommerce - 36:31

You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/

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75 episodes

#Business #Marketing #Smarter Ecommerce #Digitalgrowth #Digitaltransformation #Futureofmarketing #DigitalMarketer #Ecommercegrowth #Futureofretail #Marketingautomation #Ppcautomation #Googleshopping #Googlepartner #Pricingengine #Seaautomation

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