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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Who’s real anymore?
In this episode of Growing Ecommerce, Mike and Chris break down the chaos unfolding across the digital advertising world:
• Instagram is testing AI-generated user profiles — Are we entering a world of fake influencers, and what does it mean for ad targeting?
• Zuckerberg pulls back on content moderation — We dive into the actual data behind Meta’s shift in strategy.
• Google's ads are showing up next to harmful content — A CSAM scandal rocks Google's Display Network. How many brands were impacted?
• TikTok Shop expands to Europe — Could this reshape the e-commerce landscape or is it just another platform grab?
Whether you're a marketer, brand strategist, or just trying to stay sane in the age of AI illusions and platform power plays, this episode is your no-BS guide to what’s really happening.
🎧 Subscribe for more deep dives into the future of digital marketing, AI, and platform ethics.
💬 Leave a comment: How would YOU feel about running ads next to fake AI profiles?
Grab the State of PMax 2025 report—free on the blog or as a downloadable PDF:
https://shorturl.at/ali5A
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About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
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Make sure to follow smec - Smarter Ecommerce for more performance marketing insights.
smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/
#Instagram #GoogleAds #TikTok #Zuckerberg #DigitalMarketing #AIinAdvertising #BrandSafety #EcommerceTrends #MarketingPodcast
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
- Instagram: https://www.instagram.com/smarterecommerce/
Chapters
1. Instagram's Fake AI Influencers? Plus: A CSAM Scandal Rocks Google & Zuckerberg’s Moderation Cuts (00:00:00)
2. Welcome to Growing E-Commerce (00:00:08)
3. AI-Generated Social Media Users (00:01:36)
4. Content Moderation on Meta (00:07:59)
5. TikTok Shop Expanding to Europe (00:15:41)
6. Google & Amazon CSAM Scandal (00:21:26)
7. PMAX Report: Campaign Structure Trends (00:28:43)
82 episodes
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