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Search Everywhere Optimization: How AI Is Changing the SEO Game
Manage episode 489253436 series 3625643
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.
In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search.
We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.
Inside the episode:
✅ Why SEO as we know it is evolving—and what’s replacing it
✅ How large language models (LLMs) decide which brands to prioritize
✅ The rise of “Search Everywhere Optimization”—from PR to social to review sites
✅ How to rethink your marketing strategy for both Google and AI-powered search
✅ Where to invest when your paid media stops performing
✅ Two next-gen AI use cases—one built for content at scale, the other for customer retention
If you’re a B2B marketer navigating AI, marketing leadership, and visibility in an increasingly complex buyer journey, this episode will help you level up your strategy—and lead the conversation, not chase it.
🎧 Tune in to learn how to evolve your marketing approach in the age of AI.
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Chapters
1. Welcome + Mark’s Background in B2B Marketing Leadership (00:00:00)
2. Lessons from Going Fractional: Building a Career with Impact (00:03:24)
3. What’s Really Changing in SEO? (00:07:52)
4. Search Everywhere Optimization: What It Means for B2B Brands (00:09:40)
5. How Large Language Models (LLMs) Decide What to Surface (00:11:24)
6. The Hidden Power of PR in AI-Driven Search (00:15:12)
7. How to Measure Success with LLM Optimization (00:17:09)
8. The Role of Social Media in SEO and AI Strategy (00:22:22)
9. What AI-Enabled B2B Marketers Do Differently (00:23:50)
10. Two Cutting-Edge AI Use Cases for B2B Marketing Teams (00:29:53)
11. Final Advice for Marketing Leaders Navigating AI (00:35:33)
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