Marketing is changing fast, and the best brands are the ones that truly understand their customers. Multi-identity marketing is about seeing people as more than just one thing. Your customers have different sides, emotions, and goals. When your ad speaks to those real parts of who they are, it connects in a way that drives real results. It’s not about guessing or using broad groups, it’s about creating messages that feel personal and true.

In this episode, Sarah Levinger explains how to use identity-based marketing to improve your ad performance. She shares how to find customer identities by looking at reviews, how to turn those insights into headlines, and how to mix emotion with data to build a brand that performs. You’ll also hear her step-by-step process for turning what people feel into copy that works.

Sarah Levinger spent 10 years learning what really makes people buy. After seeing brands struggle to connect with their audience, she found that real growth comes from understanding how people think and feel. Today, she helps businesses use buyer psychology to create marketing that speaks to real people and builds strong, lasting connections.

Timestamp:
00:00 Intro
00:28 Background of Sarah Levinger
01:10 What Is Multi-Identity Marketing?
02:21 How to Build Out Multi-Identity Marketing for Clients
06:18 How to Figure Out the Identities of Target Customers
07:45 Capturing Identities from Reviews
08:44 How to Transform Identity Data from Reviews into Copy
12:31 Process of Creating a Headline from Data
14:10 How to Get Identity Emotions When a Brand Is New
15:59 Other Things to Consider When Building an Identity Strategy
17:56 Example Strategy Scenario: Skincare Client
22:28 Process of Building a Tactical Brand
23:21 Keys to Success in Building a Tactical Brand
27:44 How to Build Experience for Your Brand
29:32 Difference Between Brand and Performance
30:24 How to Test Ad Ideas Using Emotions and Identities
33:23 Important Things to Consider for Business Owners
37:21 Connect with Sarah Levinger

Connect with Sarah Levinger to learn more about performance marketing
🔗 LinkedIn: https://www.linkedin.com/in/sarahlevinger/
🔗 X: https://x.com/SarahLevinger/
🔗 Podcast: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629/
🔗 Website: https://www.tetherinsights.io/

#marketingstrategy #adcreative #performancecreative #performancemarketing #identitymarketing

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