Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble.

In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate your own leadership capacity, and break big goals down into daily actions using OKRs. We cover smart approaches to marketing, branding, and financial strategy, plus how to use mergers and acquisitions without losing company culture. Dustin also shares why many private equity deals fail, why founders should lead the brand, and how to balance life and business so growth doesn’t come at the expense of family or health.

Dustin Hillis is an entrepreneur and business leader who’s helped grow companies in tech, healthcare, defense, and coaching. He’s the President and Chief Strategy Officer at Safe Space Global, co-founder of a $100M coaching firm, and former CEO of the Southwestern Family of Companies. Outside of business, he’s an author, former athlete, and family man.

Timestamp:
00:00 Introduction
00:23 Background of Dustin Hillis
00:49 Beginning the Process of 10x-ing a Business
02:58 Evaluating Market vs. Individual Potential and Capacity
08:49 Financial and Legal Strategies for Expansion
16:03 Maintaining Company Culture During Mergers
18:10 Why Private Equity Firms Aren’t More Successful
20:59 Confidence and Strategies in Business Growth from Repeated Experience
22:56 Marketing: The Pillar of Business Success
27:37 Keys to Great Branding: The Entrepreneur's Identity
32:27 Advice to Younger Self: Lessons Learned
35:08 Life Strategy: Balancing Work and Personal Life
43:52 Connect with Dustin Hillis

Connect with Dustin Hillis to learn more about scaling business
🔗 Website: https://dustinhillis.com/
🔗 LinkedIn: https://www.linkedin.com/in/dustinhillis/
🔗 Instagram: https://www.instagram.com/dustin_hillis/
🔗 Facebook: https://www.facebook.com/dustinhillis/
🔗 YouTube: https://www.youtube.com/@DustinHillis/

Mentioned Resource:
02:31 Dustin’s Book - Capacity: Building Your Business Bigger Than You: https://www.amazon.com/Capacity-Building-Your-Business-Bigger-ebook/dp/B0FCG9SYH3

03:27 StrengthsFinder 2.0: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx

07:29 Measure What Matters: OKRs: https://www.whatmatters.com/

Keywords
10x growth, business strategy, capacity building, mergers and acquisitions, personal branding, life strategy, marketing strategy, financial strategy, company culture, leadership

#businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship

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