Getting leads isn’t just about more traffic. It’s about offering the right value at the right time. One of the most effective ways to do that? Build a tool your audience actually wants to use.

In this episode, Steven Schneider shares how a custom calculator helped one business generate 50+ qualified leads every month. He walks through how to create a calculator as a lead magnet, what to do after it’s live, and the follow-up strategies that turn traffic into real sales. Steven also gives other lead magnet ideas and explains what’s working best right now for B2B and SaaS.

Steven Schneider is the co-founder and CEO of TrioSEO. He helps SaaS and B2B companies create bottom-of-funnel content that drives conversions. With a background in managing 40+ blogs and publishing hundreds of articles monthly, Steven brings practical, proven strategies that help brands grow fast with SEO.

Timestamp:
00:00 Intro
00:25 Steven Schneider’s Background
01:10 How to Start Generating Leads with Lead Magnets
02:34 How to Create a Calculator as a Lead Magnet
04:41 What to Do After Creating the Calculator
07:18 Other Lead Magnet Examples
09:04 Digital Assets Businesses Should Consider
09:56 Post-Sequence Setup Process
10:54 Digital Asset Example for the Real Estate Industry
12:21 What’s Exciting in SEO in 2025
13:42 Connect with Steven Schneider

Connect with Steven Schneider to learn more about SEO
🔗 LinkedIn: https://www.linkedin.com/in/schneis/

#seo #seostrategy #leadmagnet #leadgeneration #searchengineoptimization
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