Growing a successful Shopify brand takes more than just launching products. It’s about choosing the right niche, building trust with your audience, and creating content that builds authority in your space. When done right, eCommerce SEO can turn a brand from zero to six figures fast.

In this episode, Louis Smith breaks down how he helped a Shopify brand hit 6-figures in just six months. He shares practical tactics that worked early on, how to leverage social proof, what role product bundles play in SEO, and how topical authority beats domain authority in 2025. Louis also shares his top link building tips and lessons from working with high-performing eCommerce clients.

Louis Smith is an eCommerce SEO expert who helps DTC brands grow through smart SEO strategies, content marketing, and authority building. With years of experience working on Shopify stores, Louis focuses on scaling fast while keeping SEO fundamentals strong. He also shares insights regularly through content and training for eCommerce founders looking to grow through organic traffic.

Timestamp:
00:00 Intro
00:26 Louis Smith’s Background
01:01 Starting Point of Growing a Shopify Brand to 6 Figures
04:55 Key Considerations Before Targeting a Niche
06:31 Social Proof Strategy
08:36 Tactics That Helped Get Fast Results
10:42 Link Building Strategy
12:21 Other Channels That Performed Well Besides SEO
14:07 How to Build Topical Authority for an E-commerce Brand
16:14 Building Topical Authority for a New Brand
17:58 Does Google Treat Product Bundles as Unique SKUs?
19:31 How Many Keywords to Target per Page
20:37 Technical SEO Strategies and Hacks
23:10 Topical Authority vs. Domain Authority in 2025
23:41 Traits of the Top 1% of Successful Clients
25:09 Additional Lessons for Growing an E-commerce Brand
26:12 Connect with Louis Smith

Connect with Louis Smith to learn more about eCommerce SEO
🔗LinkedIn: https://www.linkedin.com/in/louis-smith-b968a5b5/
🔗X: https://x.com/Thenorthernboy1
🔗YouTube: https://www.youtube.com/@louisecommerceseosmith5828/

#ecommerceseo #ecommercemarketing #seoforecommerce #seo #seostrategy

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