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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Customer loyalty isn’t just about points and discounts. It’s about making people feel seen. In a world flooded with emails and automated messages, a handwritten note can be the thing that sets your business apart.
In this episode, David Wachs shares how businesses are increasing retention by up to 45% using handwritten letters. He explains what works, what doesn’t, and how to decide if this strategy fits your brand. From cost to design choices and real-world case studies, David breaks down everything you need to know to get started.
David Wachs is the founder of Handwrytten, a company using robots to help businesses scale handwritten outreach. He’s on a mission to bring back real connection in customer communication and has helped top brands and nonprofits create more meaningful relationships through simple, thoughtful gestures.
Timestamp:
00:00 Intro
00:25 Background of David Wachs
00:44 Types of Businesses That Benefit from Handwritten Notes
02:13 What Handwritten Letters Look Like
04:05 How to Increase Customer Retention by 45%
06:39 Cost of Handwritten Letters
07:02 Case Study: Handwritten Letters for the Average Business Owner
08:06 Should Cards Be Branded or Not?
09:18 Key Considerations Before Testing Handwritten Letters
10:16 How Handwrytten Started and Found Success
15:48 Connect with David Wachs
Connect with David Wachs to learn more about personalized marketing
🔗 LinkedIn: https://www.linkedin.com/in/davidwachs/
🔗 Company: https://www.handwrytten.com/
#customerloyalty #customerretention #customerexperience #personalizedmarketing #brandloyalty
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