How Purpose-Driven Marketing Leads to Measurable Climate Action with Ecologi CMO Adam Boita

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Adam Boita is the Chief Marketing Officer at Ecologi and a seasoned marketing leader with over 17 years of experience across iconic brands like PlayStation and Pernod Ricard. In this episode, Adam shares his journey from consumer marketing to leading climate action initiatives, guiding businesses to embed sustainability into their operations.

We discussed how Ecologi helps companies fund high-impact climate action projects, tackle the complexities of carbon credits, and leverage innovative tools to integrate sustainability seamlessly. Adam shared insights into Ecologi’s transparent approach, the importance of trust in climate action, and how his team ensures businesses achieve measurable impact.

Adam also highlighted the role of creative storytelling and humor in climate messaging, showcasing how Ecologi’s campaigns inspire businesses to take their first steps toward sustainability. He provided practical advice on balancing brand-building with performance marketing, creating awareness campaigns that drive long-term results.

We covered:

Climate action for businesses: Ecologi’s transition from consumer subscriptions to B2B solutions, empowering companies to fund impactful sustainability projects.
Navigating carbon credits: Tackling controversies and ensuring transparency and quality in climate action initiatives.
Engaging messaging: Using humor and wit to break down barriers and inspire businesses to act.
Campaign planning: How Ecologi balances brand awareness and performance marketing to drive measurable results.
Lessons for startups: Building trust through transparency, investing in brand identity early, and aligning profit with purpose.
Practical insights: Strategies for integrating sustainability into operations and communicating impact effectively.

Whether you’re a startup founder, marketer, or corporate leader looking to align your business goals with meaningful climate action, this episode will give you the insights and actionable strategies to achieve the impact you're aiming for.
Where to find Adam:

LinkedIn: Adam Boita
Ecologi's website: https://ecologi.com/

Where to find Michel:

Newsletter: Stun and Awe
LinkedIn: Michel Gagnon
X: @michelgagnon

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Chapters

1. How Purpose-Driven Marketing Leads to Measurable Climate Action with Ecologi CMO Adam Boita (00:00:00)

2. Standing Out in a Crowded Climate Action Space: The Ecologi Way (00:01:16)

3. Empowering Businesses with Ecologi’s Game-Changing Solutions (00:03:24)

4. Cracking Carbon Credits: Challenges and the Path to Transparency (00:06:24)

5. Breaking Barriers with Wit: Inside Ecologi’s Bold New Campaign (00:08:59)

6. Marketing with Purpose: How to Plan Campaigns That Deliver (00:12:04)

7. Switching Gears: Lessons from a B2C-to-B2B Marketing Transformation (00:15:04)

8. Beyond Features: Building a Culturally Relevant B2B Brand (00:18:29)

9. From PlayStation to Planet Protection: Adam Boita’s Career Journey (00:27:31)

10. Marketing Mastery: Advice for Aspiring CMOs and Entrepreneurs (00:30:30)

46 episodes

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