How to Prioritize, Experiment, and Build Products That Matter with David Pereira and Büşra Coşkuner

Growth Leap

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David Pereira is the CEO of Omoqo, and Büşra Coşkuner is a seasoned product coach, both experts in helping teams build products that actually matter. In this edition of Growth Talks, David and Büşra break down the biggest challenges in product management, from prioritization and experimentation to balancing discovery with execution.

We dove into how to avoid wasting time on ideas that won’t work, test assumptions quickly, and make ruthless prioritization a habit. David and Büşra also shared insights on working with business pressures while maintaining a strong product vision and execution strategy.

David discussed the importance of setting outcome-based goals instead of getting caught up in feature-building, while Büşra outlined a framework for effective assumption testing that ensures teams learn fast. We also covered how to prevent roadmaps from becoming feature factories and the common mistakes teams make when trying to scale their product development.

We covered:
✅ Prioritization strategies: How to decide what’s worth building (and what’s not)
✅ Experimentation 101: How to validate assumptions before committing resources
✅ Balancing discovery vs. delivery: How to manage roadmaps without overloading teams
✅ Ruthless focus: How saying no leads to better, faster decisions
✅ Real-world case studies: Examples of what worked—and what failed—in product teams
✅ Managing business pressure: How to balance leadership expectations with product strategy

Whether you’re a product manager, startup founder, or team leader trying to build high-impact products without drowning in unnecessary work, this episode is full of actionable strategies to help you focus, learn fast, and execute effectively.

Follow David & Büşra on LinkedIn
🔹 David Pereira
🔹 Büşra Coşkuner

Where to Find Michel:
📰 Newsletter: Stun and Awe
🔗 LinkedIn: ichel Gagnon
🐦 X (Twitter): @michelgagnon

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Chapters

1. How to Prioritize, Experiment, and Build Products That Matter with David Pereira and Büşra Coşkuner (00:00:00)

2. Today's Session Overview (00:01:37)

3. Meet the Speakers: David Pereira (00:02:55)

4. Meet the Speakers: Büşra Coşkuner (00:03:50)

5. Challenges in Product Development (00:05:50)

6. Learning and Experimentation (00:06:48)

7. Designing Effective Experiments (00:12:08)

8. Real-World Examples of Experimentation (00:22:26)

9. Assumption Testing vs. Solution Testing (00:26:28)

10. Emotional and Rational Product Design (00:29:18)

11. Embracing Boring Solutions (00:29:46)

12. Building to Learn, Then Scale (00:30:52)

13. Throwing Spaghetti at the Wall (00:32:03)

14. Matcha Business Journey (00:32:18)

15. Roadmapping and Outcomes (00:35:06)

16. Balancing Assumption Testing and Delivery (00:46:38)

17. Ruthless Prioritization (00:57:59)

46 episodes

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