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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Account-based marketing (ABM) used to be expensive, slow, and reserved for enterprise teams. But that’s changed. In this solo episode, we walk through a smarter, faster, more human approach to ABM, one that even small B2B teams can run using AI, psychology, and clear structure.
We break down how to build a focused account list, how to personalize outreach without sounding robotic, and how to align sales and marketing around real signals, not wishful thinking.
You’ll learn how to combine AI agents and human-first strategy to warm up leads, engage buying committees, and track what actually moves the needle. If your team is sick of spraying cold emails and hoping for the best, this one’s for you.
WE COVERED:
- Why modern ABM works best with small teams and smart tools
- How to build a high-intent target list using AI and intent data
- The psychology behind warming up accounts before outreach
- What real personalization looks like (and why most teams fake it)
- Why buying committees need tailored messages, not a single CTA
- How to use AI agents to do the heavy research for you
- The playbook for launching multitouch campaigns that actually convert
- How to measure success beyond clicks: engagement, velocity, and pipeline
FOR WHO?
If you’re a founder, GTM lead, or marketer inside a B2B startup (especially in tech, sustainability, or Web3), and you’re trying to make outbound work without burning your list or your reputation, this episode gives you the playbook.
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email [email protected].
- Support the show on Patreon
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Chapters
1. How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology) (00:00:00)
2. Defining Account-Based Marketing (ABM) (00:01:15)
3. Building Your Target List with AI (00:02:06)
4. Identifying Key Stakeholders (00:03:20)
5. Warm-Up Awareness Strategy (00:03:49)
6. Leveraging AI Agents for Research (00:04:51)
7. Launching Your Multitouch Outreach (00:07:08)
8. Tracking and Measuring Success (00:08:57)
9. Conclusion and Next Steps (00:10:36)
47 episodes
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