Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This episode is with Chris McChesney - the lead-author of the best-selling book in the world on strategy execution - The 4 Disciplines of Execution (or 4DX). Chris has led the implementation of the 4DX system at companies like Marriott International, Ritz Carlton, Coca Cola, Comcast and Lockheed Martin. In this episode we talk about how to use the 4DX system to drive growth.
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