Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode we speak with Jim Kalbach - author, speaker, chief evangelist at MUURAL, and author of 3 books including The Jobs To Be Done Playbook - about how to use the Jobs-To-Be-Done Framework to drive better marketing performance and growth.
108 episodes