Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.

But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.

Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.

In episode 142, you’ll learn:

1. How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows
2. Casey’s “piggybacking” strategy to identify the right podcast shows to appear on
3. How they measured success for all the podcast shows they appeared on

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