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Ep. 4 - Inform with Content: How to Build Trust and Drive Action with Content Marketing

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Manage episode 483936428 series 3659013
Content provided by Steve Phipps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Phipps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

📝 Show Notes

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters explore the “I” in the GUIDE™ Marketing Framework: Inform with Content. They share how smart, strategic content can function like a trustworthy sales team—educating your buyers, answering their questions, and building confidence before a sales call even happens.

👋 Missed the previous episodes?

This episode is part of our GUIDE™ Marketing Framework series. If you’re just joining us, we recommend starting from the beginning to get the full picture:

🎧 Start with Episode 1 – GUIDE™ Framework Overview

In this episode, you'll learn:

  • Why your content is your digital sales team
  • How to answer the real questions your buyers are asking
  • The 5 key principles for content that builds trust and converts
  • Why transparency wins and how to address “sticky” topics like cost and competitors
  • How to use AI to create, repurpose, and plan content more efficiently
  • What true thought leadership looks like—and how to earn buyer trust at scale

Whether you're a one-person marketing team or a CEO looking for better ROI, this episode will help you inform with purpose and make content creation more practical and powerful.

⏱ Episode Breakdown:

  • 00:00 – Introduction: The Importance of Content in Marketing
  • 00:58 – Welcome to the Growth-Minded Marketing Podcast
  • 01:12 – The GUIDE Framework Overview
  • 01:48 – Inform with Content: Building Trust and Driving Action
  • 02:47 – Content as Your Digital Sales Team
  • 03:42 – Addressing Common CEO Misconceptions About Content
  • 04:23 – Key Principles for Effective Content
  • 09:47 – Leveraging AI for Content Creation
  • 13:39 – Consistency and Repurposing Content
  • 21:43 – Repurposing Content Across Channels
  • 23:20 – Addressing Redundancy Concerns
  • 24:30 – The Importance of Repetition in Marketing
  • 26:26 – Leveraging AI for Content Creation
  • 29:00 – Using AI to Develop Buyer Personas
  • 35:32 – Building Trust Through Thought Leadership
  • 42:04 – Practical Steps for Content Creation
  • 43:12 – Marketing Coaching and Resources


Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:

https://wayfindmarketing.com/b2b-marketing-assessment/


Other Resources Mentioned:

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 483936428 series 3659013
Content provided by Steve Phipps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Phipps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

📝 Show Notes

In this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters explore the “I” in the GUIDE™ Marketing Framework: Inform with Content. They share how smart, strategic content can function like a trustworthy sales team—educating your buyers, answering their questions, and building confidence before a sales call even happens.

👋 Missed the previous episodes?

This episode is part of our GUIDE™ Marketing Framework series. If you’re just joining us, we recommend starting from the beginning to get the full picture:

🎧 Start with Episode 1 – GUIDE™ Framework Overview

In this episode, you'll learn:

  • Why your content is your digital sales team
  • How to answer the real questions your buyers are asking
  • The 5 key principles for content that builds trust and converts
  • Why transparency wins and how to address “sticky” topics like cost and competitors
  • How to use AI to create, repurpose, and plan content more efficiently
  • What true thought leadership looks like—and how to earn buyer trust at scale

Whether you're a one-person marketing team or a CEO looking for better ROI, this episode will help you inform with purpose and make content creation more practical and powerful.

⏱ Episode Breakdown:

  • 00:00 – Introduction: The Importance of Content in Marketing
  • 00:58 – Welcome to the Growth-Minded Marketing Podcast
  • 01:12 – The GUIDE Framework Overview
  • 01:48 – Inform with Content: Building Trust and Driving Action
  • 02:47 – Content as Your Digital Sales Team
  • 03:42 – Addressing Common CEO Misconceptions About Content
  • 04:23 – Key Principles for Effective Content
  • 09:47 – Leveraging AI for Content Creation
  • 13:39 – Consistency and Repurposing Content
  • 21:43 – Repurposing Content Across Channels
  • 23:20 – Addressing Redundancy Concerns
  • 24:30 – The Importance of Repetition in Marketing
  • 26:26 – Leveraging AI for Content Creation
  • 29:00 – Using AI to Develop Buyer Personas
  • 35:32 – Building Trust Through Thought Leadership
  • 42:04 – Practical Steps for Content Creation
  • 43:12 – Marketing Coaching and Resources


Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:

https://wayfindmarketing.com/b2b-marketing-assessment/


Other Resources Mentioned:

Connect with the Hosts on LinkedIn
Steve Phipps
AnnieLaurie Walters

  continue reading

6 episodes

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