In this conversation, Mayur Mistry interviews Rayyan Abduljawad, founder of RAX Media, a B2B growth agency focused on helping businesses generate qualified sales meetings in the Middle East. Rayyan shares his journey into the cold email space, common mistakes businesses make when prospecting, and the importance of treating cold email as a marketing channel. He discusses the relationship-driven nature of the Middle Eastern market, strategies for success, and the significance of having a solid offer. The conversation concludes with insights into the future of RAX Media and the evolving landscape of digital marketing in the region.

Takeaways

• Rayyan has extensive experience in cold emailing and B2B marketing.
• Mistakes in cold emailing often stem from not treating it as a system.
• The Middle East market requires a relationship-driven approach.
• Character and presentation are crucial in the Middle Eastern business culture.
• Multiple touchpoints are essential for success in the Middle East market.
• A good offer is critical for effective cold emailing.
• Targeting a broad market increases chances of success.
• Digital marketing is growing rapidly in the Middle East.
• Cold email success often depends on the quality of the offer.
• Businesses should evaluate their own strategies before blaming external factors.

Chapters

00:00 Introduction to RAX Media and Rayyan's Journey

01:45 Common Mistakes in Middle Eastern Prospecting

03:30 Lessons Learned from Entrepreneurship

05:43 Strategies for Dominating the Middle East Market

07:09 Identifying Ideal Clients for Cold Email

08:40 Investment Ranges for B2B Services

09:21 Future of RAX Media and the Middle East Market

09:33 Influences in Cold Email Strategies

11:08 Advice for the Younger Self

11:34 Closing Thoughts on Cold Email Success

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