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How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)
Manage episode 449970303 series 3580631
#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.
We dive into:
→ Strategies to help overcome the reluctance to call strangers
→ Setting a regular time for outreach activities
→ Why you need to choose a specific market focus for the next six months
→ Preferences between high-end residential and commercial projects
→ The power of emotional elements in marketing messaging
→ The role of contractors in outreach and business development strategies
→ How to leverage existing networks
→ The benefits of targeting the Latin American community for high-end residential projects
(03:20) How a reliable revenue source supports the firm’s growth success.
(07:48) Why Latin American architects attract local family clientele.
(10:31) Find market traction first, then focus and scale.
(15:19) Focus marketing efforts on one service area.
(23:44) Quality versus quantity leads.
(27:19) Identify your market and the power of networking and cold outreach.
(29:00) Why building relationships with contractors is mutually beneficial.
(31:44) Collaborating on smaller projects with high-end firms.
(36:42) The goal is 5-10 projects annually for growth.
(38:52) Why your outreach needs to be consistent.
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