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How To Expand Your Client Base (with Anamargarita Baasch of Baasch Gallegos Architects)

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Manage episode 449970303 series 3580631
Content provided by Tyler Suomala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyler Suomala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.

We dive into:

→ Strategies to help overcome the reluctance to call strangers

→ Setting a regular time for outreach activities

→ Why you need to choose a specific market focus for the next six months

→ Preferences between high-end residential and commercial projects

→ The power of emotional elements in marketing messaging

→ The role of contractors in outreach and business development strategies

→ How to leverage existing networks

→ The benefits of targeting the Latin American community for high-end residential projects

(03:20) How a reliable revenue source supports the firm’s growth success.

(07:48) Why Latin American architects attract local family clientele.

(10:31) Find market traction first, then focus and scale.

(15:19) Focus marketing efforts on one service area.

(23:44) Quality versus quantity leads.

(27:19) Identify your market and the power of networking and cold outreach.

(29:00) Why building relationships with contractors is mutually beneficial.

(31:44) Collaborating on smaller projects with high-end firms.

(36:42) The goal is 5-10 projects annually for growth.

(38:52) Why your outreach needs to be consistent.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 449970303 series 3580631
Content provided by Tyler Suomala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyler Suomala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.

We dive into:

→ Strategies to help overcome the reluctance to call strangers

→ Setting a regular time for outreach activities

→ Why you need to choose a specific market focus for the next six months

→ Preferences between high-end residential and commercial projects

→ The power of emotional elements in marketing messaging

→ The role of contractors in outreach and business development strategies

→ How to leverage existing networks

→ The benefits of targeting the Latin American community for high-end residential projects

(03:20) How a reliable revenue source supports the firm’s growth success.

(07:48) Why Latin American architects attract local family clientele.

(10:31) Find market traction first, then focus and scale.

(15:19) Focus marketing efforts on one service area.

(23:44) Quality versus quantity leads.

(27:19) Identify your market and the power of networking and cold outreach.

(29:00) Why building relationships with contractors is mutually beneficial.

(31:44) Collaborating on smaller projects with high-end firms.

(36:42) The goal is 5-10 projects annually for growth.

(38:52) Why your outreach needs to be consistent.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

  continue reading

27 episodes

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