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In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand.

Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of intentional, sustainable growth—and how that approach has become a competitive advantage in an oversaturated market. He reflects on why alignment between founders, customers, and investors is critical, and how a clear-eyed focus on solving real problems for real people helped Nucleus grow from a side project to a commercial success.

They also get into hot takes on AI hype, the dangers of over-consuming startup advice, and the number one reason startups fail (spoiler: it’s not product-related). Whether you're a founder, builder, or curious listener, this episode delivers insight, candor, and just enough baseball talk to keep things interesting.