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Manage episode 429018331 series 3580564
The explosion in use of generative AI tools has had a tremendous effect on business operations across many disciplines. Marketing and go-to-market functions have arguably been touched the most.
In this episode of Growth Loop, Sarah Hartland, Director of Demand Generation at Endor Labs, joins the conversation. We cover a wide range of topics, including the distinction between demand generation vs. lead generation, how generative AI is changing the field, and some cautionary discussion about what AI is and isn't.
14 episodes