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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes:
- How Branch uses Channels to keep engagement high with Branch's power users and Champions
- Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack
- Building organic communities with customers using Slack
- Sending Product updates and marketing to customers in Slack
- Tiering customers for level of slack engagement
- Using Slack engagement analytics to be leading indicators of churn and renewal.
And a ton more!
63 episodes
