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www.loyee.ai Join Coach K, also known as Jonathan Kvarfordt, in an engaging episode of the GTM AI Podcast featuring Dr. Desiree. They discuss Dr. Desiree's impressive journey from Macho Akia to Germany and the US, her entrepreneurial ventures, and her deep expertise in financial economics and AI. Dr. Desiree shares insights into her current work at Loyee.ai, an innovative company revolutionizing sales and marketing through AI and machine learning. Learn how Loyee.ai helps businesses refine their Ideal Customer Profiles (ICPs), enhance lead quality, and optimize go-to-market strategies for maximum efficiency and impact. Tune in for valuable lessons on the intersection of AI, data, and sales strategy. 00:00 Introduction and Guest Welcome 01:44 Guest Background and Journey 03:27 Early Startups and PhD Experience 04:46 Founding the Current Company 05:39 Product and Market Fit 07:18 Competitive Landscape and Differentiation 10:33 Data Sources and Technology 14:11 Quality and Effectiveness of Leads 15:53 Machine Learning Models vs. Practical Solutions 16:31 Simplifying Data for Clients 16:56 Challenges with Machine Learning Models 17:26 Leveraging External Data Sources 17:56 Future of Machine Learning in Business 18:16 Diving into AI and LLMs 19:42 Quality and Cost Trade-offs in AI 20:33 Strategy and Data Refreshing 24:22 Signal Identification vs. Signal Creation 28:06 Business Impact Stories 32:54 Conclusion and Contact Information