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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Takeaways
- Starbridge booked 140 meetings in one month through cold emailing.
- Deliverability is crucial for successful email outreach.
- Understanding intent signals helps in targeting the right prospects.
- Using lead magnets can increase positive replies and conversions.
- The BDR workflow should be optimized for efficiency and effectiveness.
- Cold outreach strategies are evolving towards providing value first.
- Scaling efforts should focus on unlocking the full total addressable market (TAM).
- Investing in better data can improve conversion rates significantly.
- Automation tools can streamline the outreach process.
- Engaging with customers provides valuable insights for refining strategies.
Chapters
00:00 Introduction to Starbridge's Success
02:44 The Journey to Effective Cold Emailing
05:58 Understanding Intent Signals for Targeting
08:51 Optimizing the BDR Workflow
11:49 The Shift in Cold Outreach Strategies
14:55 Scaling and Future Growth Strategies
17:54 Tech Stack for Growth and Automation
20:58 Final Thoughts and Key Takeaways
Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion
https://tally.so/r/n0AgqB
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