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RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session

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Manage episode 379345150 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using that information to create a unique value proposition. He also recommends leveraging social media platforms like TikTok and Facebook to reach a wider audience and boost engagement. Additionally, Chris advises adding a secondary content creation pillar, such as consulting calls or expert interviews, to further enhance the marketing strategy.

Key Takeaways:

-Focus on attracting real estate agents who can generate revenue and have a higher lifetime value.

-Collect qualitative data from top-producing agents to understand why they choose to work with the firm.

-Create a unique value proposition based on the insights gathered from top-producing agents.

-Leverage social media platforms like TikTok and Facebook to reach a wider audience and boost engagement.

-Consider adding a secondary content creation pillar, such as consulting calls or expert interviews, to enhance the marketing strategy.

  continue reading

574 episodes

Artwork
iconShare
 
Manage episode 379345150 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using that information to create a unique value proposition. He also recommends leveraging social media platforms like TikTok and Facebook to reach a wider audience and boost engagement. Additionally, Chris advises adding a secondary content creation pillar, such as consulting calls or expert interviews, to further enhance the marketing strategy.

Key Takeaways:

-Focus on attracting real estate agents who can generate revenue and have a higher lifetime value.

-Collect qualitative data from top-producing agents to understand why they choose to work with the firm.

-Create a unique value proposition based on the insights gathered from top-producing agents.

-Leverage social media platforms like TikTok and Facebook to reach a wider audience and boost engagement.

-Consider adding a secondary content creation pillar, such as consulting calls or expert interviews, to enhance the marketing strategy.

  continue reading

574 episodes

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