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RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session
Manage episode 379345150 series 2862679
Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using that information to create a unique value proposition. He also recommends leveraging social media platforms like TikTok and Facebook to reach a wider audience and boost engagement. Additionally, Chris advises adding a secondary content creation pillar, such as consulting calls or expert interviews, to further enhance the marketing strategy.
Key Takeaways:
-Focus on attracting real estate agents who can generate revenue and have a higher lifetime value.
-Collect qualitative data from top-producing agents to understand why they choose to work with the firm.
-Create a unique value proposition based on the insights gathered from top-producing agents.
-Leverage social media platforms like TikTok and Facebook to reach a wider audience and boost engagement.
-Consider adding a secondary content creation pillar, such as consulting calls or expert interviews, to enhance the marketing strategy.
574 episodes
Manage episode 379345150 series 2862679
Chris sat down with Cameron Evans for a half hour consultative session to provide valuable insights and strategies for a real estate brokerage firm looking. Chris emphasizes the importance of focusing on agents who can generate revenue and have a higher lifetime value. Chris suggests collecting qualitative data from top-producing agents to understand why they choose to work with the firm and using that information to create a unique value proposition. He also recommends leveraging social media platforms like TikTok and Facebook to reach a wider audience and boost engagement. Additionally, Chris advises adding a secondary content creation pillar, such as consulting calls or expert interviews, to further enhance the marketing strategy.
Key Takeaways:
-Focus on attracting real estate agents who can generate revenue and have a higher lifetime value.
-Collect qualitative data from top-producing agents to understand why they choose to work with the firm.
-Create a unique value proposition based on the insights gathered from top-producing agents.
-Leverage social media platforms like TikTok and Facebook to reach a wider audience and boost engagement.
-Consider adding a secondary content creation pillar, such as consulting calls or expert interviews, to enhance the marketing strategy.
574 episodes
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