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RV235 - Create A High Performing GTM Engine | with Sangram Vajre

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Manage episode 465381173 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?

This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.

Key topics from this episode:

  • Who should really own GTM?

  • Moving beyond “marketing vs. sales”

  • The 4 pillars of pipeline creation

  • Why marketing needs more of a business mindset

  • The importance of retention vs. acquisition

  • How to fix broken revenue metrics

  • Why “slow is fast” in GTM

  • How to build an agile GTM team

  • What the future of marketing leadership looks like

Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

  continue reading

573 episodes

Artwork
iconShare
 
Manage episode 465381173 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?

This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.

Key topics from this episode:

  • Who should really own GTM?

  • Moving beyond “marketing vs. sales”

  • The 4 pillars of pipeline creation

  • Why marketing needs more of a business mindset

  • The importance of retention vs. acquisition

  • How to fix broken revenue metrics

  • Why “slow is fast” in GTM

  • How to build an agile GTM team

  • What the future of marketing leadership looks like

Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

  continue reading

573 episodes

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