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Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics)

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Manage episode 476240551 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.

Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters before building strategy, and how single-touch attribution is holding teams back.

Stick around for listener Q&A, lessons learned from the trenches, and real talk on what actually drives growth.

Key topics in this episode:

  • Why most GTM strategies fall apart without strong data foundations

  • The hidden cost of single-touch attribution

  • What marketing leaders shouldn’t be doing (hint: RevOps)

  • How to think about ROI before chasing pipeline

  • Lessons learned from building Passetto to solve these problems

Come hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at passetto.com/events.

  continue reading

573 episodes

Artwork
iconShare
 
Manage episode 476240551 series 2862679
Content provided by Passetto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Passetto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.

Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters before building strategy, and how single-touch attribution is holding teams back.

Stick around for listener Q&A, lessons learned from the trenches, and real talk on what actually drives growth.

Key topics in this episode:

  • Why most GTM strategies fall apart without strong data foundations

  • The hidden cost of single-touch attribution

  • What marketing leaders shouldn’t be doing (hint: RevOps)

  • How to think about ROI before chasing pipeline

  • Lessons learned from building Passetto to solve these problems

Come hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at passetto.com/events.

  continue reading

573 episodes

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