What happens when companies prioritize short-term goals over the big picture?

How can organizations avoid mediocre marketing from old strategies?

Why is balancing metrics with meaningful relationships vital for long-term growth?

Those are the three big topics we’re covering in this episode of GTM News Desk. Rebecca Shaddix, a marketing leader from Garner Health, shares her insights on how to build a differentiated marketing strategy, the importance of market research, and why embracing bold, calculated risks can lead to greater success in the long run.

Jump into the action:

(00:00) Welcome to GTM News Desk

(03:06) Unified Go-To-Market Strategy Needed

(08:09) Navigating MarTech's AI Adoption Chasm

(11:34) "Valuing Bold Strategies via Research"

(14:27) Intentional Input Management

(19:09) Improving Customer Handoff Strategies

(19:50) Strategic Misalignment in Sales Coordination

(23:30) Lifecycle Marketing Strategy Framework

(27:07) Streamlining Sales Reps' Workflow

(29:24) Episode Summary

To hear Rebecca’s insights on differentiated marketing strategies, embracing calculated risks, and the importance of market research, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Rebecca Shaddix: https://www.linkedin.com/in/rebeccashaddix/

Our sources from today’s headlines:

Segment 1: https://www.gartner.com/en/articles/2025-trends-for-product-marketing-leaders

Segment 2: https://chiefmartec.com/2025/03/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape

Produced in partnership with: https://shareyourgenius.com/