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In Episode 24, I interview Tonya Kinlow, the founder of the Airbnb of Food Sharing, #UGottaEat. #UGottaEat provides Homemade Meals without a Hassle and markets themselves as "The Chef in Your Pocket." #UGottaEat is dedicated to connecting friends, families and their communities with home cooked meals, and meals made from scratch through local home cooks, chefs, and caterers. In this episode, we discuss how Mrs. Kinlow built her platform for private caterers, but had to pivot when small Mom & Pop restaurants started using the #UGottaEat platform to market their services. Because Tonya Kinlow is targeting only health meals for the platform, the strategy has created a "Chicken and Egg" dilemma, i.e., how do you get enough chefs and eaters to make the platform scale. Listen to find out how she is solving this problem.
Tonya is a Finance Executive with over 25 years of corporate experience. She is a food enthusiast and promotes compassion in sharing. This episode is chalked full of tips and advice for corporate folks looking to become entrepreneurs.
Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, Spreaker, GooglePlay, RSS, or stream episodes at ceyero.com. Watch the video broadcasts of our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook and Periscope).
Guest: Tonya Kinlow, ugottaeat.com, Twitter: @ugottaeatsome, Instagram: u.gotta.eat, Facebook: Facebook/ugottaeat
Sponsors: Ceyero Consulting. www.ceyero.com.
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.
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92 episodes