Ever wondered why your business isn’t getting the visibility it deserves? Perhaps you're mystified by the power of public relations and how to leverage it for your brand's success. Sit tight, as we crack the PR code with Dina Behrman, a former journalist and ace PR strategist. We're peeling back the layers of misconception, shedding light on the common pitfalls, and providing a blueprint to navigate the often murky waters of public relations.
Don't mistake PR for another form of marketing! Dina helps us differentiate, emphasizing PR as an evergreen credibility booster. She takes us for a walk on the wild side, unveiling the 'pay to play' culture, a shady practice that often clouds the PR landscape. But fear not, Dina also points us toward the sunnier path of providing value to journalists, securing free publicity, and gaining authentic coverage that doesn’t require you to break the bank or hire an outside PR firm.
The episode culminates with Dina’s masterclass on the art of storytelling, the secret sauce for successful public relations. We explore the power of sharing your narrative through different mediums, from authoring a book to getting featured on podcasts. And for those who've struggled to craft their story, Dina offers a lifeline, demonstrating how to engage your audience without resorting to near-death experiences! Listen up as we learn the ropes of PR strategy, publishing, and campaign management, with Dina's free PR checklist as your ultimate guide. Tune in, and let's make some PR magic together!
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To connect with Dina, go to:
Free PR Masterclass & Workbook "3 Secrets To Easily Land Impactful Publicity That Positions You As An Expert & Attracts Perfect-Fit Clients":
https://dinabehrman.com/3-secrets-masterclass/
The PR checklist: https://dinabehrman.com/pr-checklist/

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