Scott Ward, host of the HabitStack Podcast, interviews Brett Farmiloe, founder of Featured.com, a platform connecting journalists with vetted experts. Brett also recently acquired and revived HARO, an email newsletter serving the same purpose. They discuss the best practices for expert contributions: be helpful, authentic, relevant, and on time. Timing often matters more than perfect credentials when journalists face tight deadlines. The conversation explores Brett's journey through multiple startups, imposter syndrome that persists after success, and how talking to customers is the antidote to discouragement. They dive into Featured's exciting inflection point: having achieved product-market fit for earned media, Brett is now exploring how to leverage the expert network for new opportunities like disrupting survey incentives and providing fresh human knowledge for training AI models. Brett shares his approach to the Eisenhower Matrix for balancing urgent versus important work, his strategy of taking 15-minute walks to recalibrate every four hours, and the "baby fainting goat" mentality of moving fast despite potential pitfalls.