In this episode of the Habit Stack Podcast, host Scott Ward interviews Jason Vigo, CEO, and Co-founder of Bevz, a software platform that helps streamline delivery operations for liquor stores and convenience stores. Jason shares his experience about the challenges of decision-making, customer retention, and managing a growing team. Jason highlights the relevance of books like 'Thinking In Bets' by Annie Duke, which have impacted his approach to making strategic decisions. He emphasizes the importance of not being overly attached to outcomes and acknowledges the complexities of customer relationships and product evolution. Throughout the conversation, Jason provides insights into the startup life, the value of iterative problem-solving, and the balance required in leadership.