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Automation gets a bad rap — but what if it's not cold and robotic... what if it’s actually the key to unlocking freedom, consistency, and deeper connection with your customers? In this episode of Handle the Sh!t, Tanya Wilson and marketing queen Heidi Hooker break down how automating the right tasks actually makes your septic business more human — not less.
From setting up review requests and customer follow-ups to streamlining your social media and install communications, they’re sharing real-life strategies you can implement right now to save time, boost revenue, and improve every part of the customer journey. If you’re ready to work smarter (not harder), this episode is packed with gold.
🧠 TOPICS WE COVER
- Why automation creates more connection, not less
- Tools we use to automate follow-ups, reviews, and content
- How to build your brand with scheduled, consistent marketing
- Simple automations that improve customer communication
- How AI is changing the game in septic and service businesses
- Why your future team (and buyer!) will thank you for automating now
✨ 5 THINGS YOU’LL LEARN
- The #1 automation you should implement first (hint: it’s reviews!)
- How to create automated customer touchpoints without sounding robotic
- How to schedule a full month of marketing in a few hours
- What tools we use to automate our installs, follow-ups, and content
- How small automations each month can lead to massive impact in 1–3 years
🔗 RESOURCES & LINKS
- 🛠️ Social Pilot – Our favorite scheduling tool → www.socialpilot.co
- 📷 Canva – Design graphics with ease → www.canva.com
- 💬 ServiceTitan – Our CRM and dispatch platform → www.servicetitan.com
- 📱 CHIRP – Text message automation platform → www.chirp.io
- 🔁 Septic Strong Community – Get monthly content calendars + marketing help → Join Here
💬 QUOTE OF THE EPISODE
“Automation doesn’t replace your connection — it amplifies it.” — Heidi Hooker
🧼 EPIC AFFIRMATION
“I’m allowed to work smarter, not harder. I create ease through systems and serve through struc
🎧 Thanks for Listening to Handle The Sh!T!
If today’s episode fired you up or hit home, send it to someone in the field who needs to hear it.
We’re building something bigger than a business — we’re raising the bar for this industry.
👉 Don’t forget to follow the show so you never miss an episode.
👉 Drop us a review — it helps more badass pros find us.
👉 Got an idea, question, or story to share? We’d love to hear it.
🔗 Connect With Us:
🌐 Website: HomeFieldOnsite.com/East-Valley
📸 Instagram: @HomeFieldEastValley
📘 Facebook: @HomeFieldEastValley
🎵 TikTok: @WeDoEpicShit
🎥 YouTube: @homefieldeastvalley
🐦 X (Twitter): @HomeFieldEastValley
💼 LinkedIn: Tanya Merritt Wilson
📧 Email: [email protected]
Handle The Sh!T! is powered by HomeField East Valley — where septic gets done right, and business gets handled.
#HandleTheShitPodcast #HomeFieldEastValley #SepticStrong #WastewaterWarriors #TradesTalk #WeDoEpicShit #HandleTheShit
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