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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In software we love to think in terms of scale and building once and selling forever, but there’s often a gap between what software can do and the outcomes customers actually want to achieve.
Effective customer onboarding can help bridge that gap, ensure customers see value, and are set up for ongoing success.
Today’s guest is Donna Weber, author of the best selling book "Onboarding Matters". In this episode you’ll hear how she:
- Defines customer onboarding
- Uses a success plan as the basis for aligned onboarding
- Addresses onboarding misconceptions and common red flags
- Thinks about overcoming sticking points in the onboarding journey
- Recommends companies go about scaling their onboarding programs
Additional onboarding resources from Donna:
- What is Orchestrated Onboarding and Why You Should Care
- Onboarding ≠ Implementation
- Whoever Understands The Customer Best Wins
Enjoyed this episode? Connect with Donna on LinkedIn and let her know, or subscribe for future episodes of Happy Customers.
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