In this conversation, Heather Fowler discusses the challenges faced by real estate agents, particularly the exhaustion from managing all aspects of their business alone. She introduces Cloud's solutions, which consist of three engines designed to help agents generate leads, recruit other agents, and streamline their operations. The discussion emphasizes the importance of leveraging technology and support systems to achieve success in real estate, while also addressing the investment required to utilize these tools effectively.

takeaways

• Agents often feel overwhelmed and tired from managing everything themselves.
• Real estate success requires a strategic approach to lead generation and follow-up.
• Cloud offers tailored solutions to help agents streamline their processes.
• The first engine, Pipeline on Demand, focuses on lead management and conversion.
• Agent attraction and recruiting is the second engine, designed for team leads and brokerages.
• Cloud Command is the third engine, providing a fully customized and scalable system.
• Investing in marketing and technology is crucial for real estate success.
• Agents need to be proactive in their follow-up to avoid losing leads.
• The systems provided by Cloud are designed to work for agents who are willing to put in the effort.
• Success in real estate is achievable with the right tools and support.
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