Want more buyers who arrive already educated, aligned, and further down the funnel? In Part 2 of this special Head-to-Head series, Kimberly Mackey and Sabine Steinbrecher, CEO & Co-Founder of Hiveologie, share the practical blueprint for building an education-driven Sales and Marketing engine that attracts higher-quality traffic and converts more of it.

If Part 1 explained why education works, this episode shows you how to put it into action. Kimberly and Sabine walk through the strategies builders can use right now to create smarter inbound demand, more effective outbound engagement, and follow-up that actually builds trust—not fatigue.

You’ll learn how to use education to guide buyers through every stage of their journey: from short, high-impact videos and training modules… to onboarding tools that reduce post-closing friction… to CRM-driven content that keeps homeowners connected and generates more referrals.

This is where Sales and Marketing—with a capital M—finally work together to create consistent, sustainable growth. No shouting louder. No racing to the bottom. Just smarter, more strategic communication that buyers actually want.

If you're ready to attract better-qualified leads, build authority in your market, and create a long-term engine for conversions and referrals, this episode gives you the roadmap.

Listen now and start teaching smarter—because in today’s market, the builders who educate best are the ones who sell most.