James Barnard knows logos—and how to turn design into a powerful business.

As an award-winning logo and visual identity designer, James went from burnout to booked out by mastering not just the craft, but the business of design.

With over a million followers and a global client base, James is one of the most trusted voices in branding today.

In this episode, we dive into the biggest mistake that nearly ended his business, the viral video that changed his life, and how he uses smart strategy (like the “brand noun” process) to create logos that actually work.

Whether you’re a designer or a business owner, this one’s packed with insights you can use immediately.

Guest Bio:

James Barnard is an award-winning logo and visual identity designer, educator, and international speaker. Originally from the UK and now based in Australia, James is the founder of Barnard Co., a design studio focused exclusively on brand identity. With over 1 million social media followers, James is a leading voice in the design community, known for his teaching style, practical insights, and humorous yet insightful content that resonates with both designers and business owners. His work has been published in LogoLounge and featured in Adobe’s global programming. He also offers courses in Illustrator, Photoshop, and brand development, helping the next generation of designers level up their skills and businesses.

Link: https://barnard.co/

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Paul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.
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