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As more and more people are getting into full swing in their business for 2025, I thought this was a great opportunity to discuss your social media strategy.

If you've got plans and goals related to social media for the year ahead, I want you to be honest: Are you confident that the time and energy you invest in those strategies will generate sales?

In today's episode, I'm sharing the missing link between socials and sales. It's a link that far too many business owners are missing.

If you're starting to feel like social media takes up too much time, or you want to ensure that you net results from your social media efforts, this will be a powerful and practical episode for you.
In order to explain and help you connect that missing link between socials and sales, we need to start by outlining how someone goes from seeing your social media content to actually buying from you.

This is the buyer journey. It's something that has been oversimplified in a lot of cases.

The buyer journey is often oversimplified because so-called "experts" don't have the depth of understanding of buyer psychology.
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