Complete article and show notes available at: tashcorbin.com/488

Let’s talk about social media strategy—but with a twist. In this episode of the Heart-Centred Business Podcast, I’m diving into a dating analogy that I almost didn’t use. I’m comparing how we show up on platforms like Facebook to how we act when we’re dating, and trust me, it’s an eye-opener. Whether you love or hate social media right now, thinking about it this way might help you get more out of whatever platform you’re using.

I nearly left this topic alone. Dating analogies can feel a bit loaded—especially with everything going on in the world recently—but I couldn’t ignore how much sense it made when explaining things to my clients and program participants.

Are you ready to look at your behaviour on social media? Especially Facebook? This applies to Instagram, TikTok, or wherever you’re trying to build an audience, but I’ll focus on Facebook as the main example since most of my audience spends their time there.

PLUS I have a fabulous gift for you for #Tashmas today—you have the chance to win a 90-minute VIP session with me!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Let's get into it...

Are You a Bad Date for Your Platform?

Let’s start here. Are you a bad date for Facebook? Think about how you interact with Facebook when you’re trying to build a relationship with your main social platform. If you spot a single flaw, do you start looking elsewhere? Maybe another platform seems more attractive, so you try to hedge your bets and dabble in multiple places at once.

I’m not saying you can’t date more than one platform, but are you really giving any of them a fair shot at building a real relationship with you? Are you present, or are you always keeping an eye out for something "better" as soon as trouble appears?

What I see a lot is people trying a little bit of everything, half-heartedly, across several platforms and strategies. Nothing really gains traction, and then those platforms get blamed for being ineffective—rather than recognising that attention and consistency are missing.

...full article and show notes available at: tashcorbin.com/488

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