Welcome to the two-hundred and forty-second episode of the Heart + Hustle Podcast! Today, we're chatting with social media strategist and Mindful Marketing Podcast host Andréa Jones about creating a mindful social media strategy. With over a decade of experience, Andréa shares how success metrics have shifted over the years, what to watch for when your strategy starts to stall, and how to tailor your approach across different platforms. We also talk about the long-term value of evergreen content like YouTube, the tools she recommends for tracking performance, and what entrepreneurs should start paying attention to now to stay ahead of future trends. For show notes and a list of everything we talked about, visit www.heartandhustlepodcast.com. Meet the hosts: Angelica Yarde (instagram.com/studio404design) and Charisma O'Keefe (instagram.com/charismaokeefe)