Do you find yourself rewriting captions over and over?

Waiting for your content to feel “on-brand” before you post?

Or obsessing over aesthetics instead of connection?

You’re not alone, and in this episode of Heartfelt Hustle, we’re diving deep into why over-curating your brand might be hurting your growth more than helping it.

Join me, Sush, as I share the real story of how I went from hiding behind polished visuals to embracing a more human, magnetic brand presence and how that shift created deeper connection and momentum in my business.

✨ Inside this episode, you’ll hear:

• Why perfectionism in branding leads to burnout and bottlenecks
• Signs you're unknowingly editing yourself out of your brand
• The mindset shift that helped me rebuild my visibility and trust
• What to focus on instead of over-curation to grow sustainably
• Real-life lessons from my own messy (and magical) business journey

This episode is your permission slip to let go of the pressure and lean into alignment, authenticity, and action.

🎧 Tune in now, and if this resonates, share it on your stories and tag me @thesushmitaj

🛠️ Want support building these systems inside a warm, expert-led space?
Join the waitlist for The Strategy Lab or DM me “Lab” on Instagram to chat.

📝 Blog version & show notes available at: https://sushmitajain.com/blog/
📰 Subscribe to my Substack for in-depth reflections & strategy gems: https://thesushmitaj.substack.com/

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