#425 What do Gen Z’ers think about media? A media professor explains.

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10d ago 41:08

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Jerry Del Colliano is a professor at NYU Steinhardt, focusing on Music and the Media Industry. His bio is below. We had a great chat about how young people today are viewing media, how we in older forms of media can still reach them, and what happens if we don’t.

Bio:
Jerry Del Colliano is a broadcaster, media executive, and educator whose background uniquely includes the music industry and its often-disruptive convergence with traditional and digital media.

He is the publisher of Inside Music Media, the aptly named and deadly honest paid-subscription publication that is read by music and media executives as well as investors and global interests looking to see the future of these important industries. Jerry was also the founder of Inside Radio and was a Clinical Professor of Music Industry at the University of Southern California.

Jerry’s background includes major market television, radio (on-air and program management), traditional and digital publishing, speaking, and consulting. He is considered a key resource in music and media matters and has been interviewed by The New York Times, Wall Street Journal, USA Today, The New York Post, Columbia Journalism Review, Daily Beast, Washington Post, Forbes, Fortune, Rolling Stone, Newsweek, CNN, CBS, NBC, ABC’s 20/20, and numerous media outlets.

Professor Del Colliano has conducted conferences, brainstorming sessions, and custom seminars for various music and media clients through his business and teaching. He has worked with music and media companies such as The Walt Disney Company, Universal Music, Emmis Broadcasting, Warner Music, and SiriusXM Satellite Radio.

Jerry was born across the river in Hoboken, NJ. At USC, his collaborative teaching style was based on Jerry’s philosophy that “the teacher and the taught together do the teaching.” He was also Director of Executive Programs at USC Thornton School of Music and encouraged participation of industry innovators with classroom learning.

At NYU, Professor Del Colliano teaches Music in the Media Industry focusing on the implications of the transition from linear to digital media. How did we arrive at this point and what is the future of two industries whose fate has been and will always be so closely tied together? He introduces the perspective of studying music/media together by understanding generational preferences and habits.

Jerry’s interest in motivation and self-improvement led to the creation of NYU/Steinhardt’s “Stress-free Living and Working in the Music Industry” that he also teaches. The course focuses on unique mental health issues that face musicians and artists, mental health for performers, building resilience, managing digital life, the stress of internship and college life, performance anxiety and imposter syndrome to ultimately design a stress-free “Life Plan.”

He was a Dale Carnegie Course instructor for over a decade, the author of Out of Bad Comes Good – The Advantages of Disadvantages and publishes an empowering lifestyle publication, “DayStarters.”

He is the father of two children and with his wife, Cheryl, lives in Moorestown, NJ. He earned a B.S. degree in communications from Temple University.

Professor Del Colliano says, “It is an honor to work with Larry Miller and the NYU Steinhardt Music Business faculty in such a progressive and relevant program.”

Jerry’s website is InsideMusicMedia.com

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