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Inès Baccari and Building an Authentic Personal Brand in Tech

Hello Moxie

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Host: Nicole Donnelly
Guest: Inès Baccari — Lead Product Designer & Career Mentor, Built UX processes in Data Protection

In this episode of Hello Moxie, Nicole sits down with Inès Baccari, a Paris-based Lead Product Designer and career mentor helping women in tech build an authentic personal brand that helps them stand out—especially in a rapidly changing, AI-influenced workplace. From her early career as a flight attendant with Emirates to her pivot into UX design and product design, Inès shares the mindset shifts, transferable skills, and community support that made her transition possible.

Together, Nicole and Inès talk about embracing discomfort, navigating imposter syndrome, and why mentorship and personal storytelling are powerful tools for growth—both personally and professionally.

🌟 What You’ll Hear in This Episode

  • Inès’ career pivot story: From the travel industry (Emirates, based in Dubai) to UX design and product design in tech
  • Transferable skills in action: How empathy, observation, and active listening translate from passenger experience to user experience
  • Imposter syndrome & resilience: What helped Inès push through self-doubt and rejection during a 10-month job search
  • Personal branding—your way: Why your story is your differentiator, and how to build your brand without overwhelm
  • Mentorship & community: Why women-centered communities matter—especially when you’re “the only one in the room”
  • A powerful “outside the box” lesson: The moment a teacher’s drawing of a square changed how Inès approached courage and growth
  • Moxie, defined: Inès’ take on moxie as courage and determination

⭐ Memorable Moments & Quotes (Paraphrased)

  • Your past experience isn’t something to hide—it can be the reason you stand out.
  • When imposter syndrome shows up, it can be a sign you’re growing.
  • “Magic” often happens outside the box—but you have to take the step first.

✨ About Inès Baccari

Inès Baccari is a Lead Product Designer and mentor for women in tech, focused on helping professionals craft an authentic personal brand to increase clarity, confidence, and visibility. She brings a unique perspective shaped by her earlier career in aviation and a deep commitment to community-building and mentorship.

📧 Connect with Inès

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49 episodes

#Business #Nicole Donnelly