On the last episode, we were looking inward at identifying your unique genius. On this episode of Help Before You Sell, we're looking outward and asking: how can you climb inside the head of your ideal clients?

Rob shares insights from the Robert Collier Letter Book, emphasising empathy in understanding customers' thoughts and needs, and the significance of active listening and humility in marketing, using tools like empathy maps.

We finish the episode by exploring practical steps for sharpening your empathy skills!

Thanks for listening to Help Before You Sell!

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Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/